In the face of big-time charities – the Gates Foundations, the Case Foundations, former presidents and the Rockefellers of today – small family charities and foundations have a little trouble making it into the spotlight. It’s an unfortunate problem of recognition that the Wall Street Journal points out over in “Small-Fry Family Foundations,” and many new charities face. Many new retirees are ready for a new challenge and a second career of giving back. After all, once they are playing the “back nine” of life, several new retirees are looking to make a difference with the fruits of their life’s work. Many choose to create a family foundation to make the most meaningful use of their time and money, not to mention to achieve their charitable objectives. How unfortunate it is, then, to see such lofty objectives fall by the wayside or simply go unnoticed because it is eclipsed. It’s crime enough to see mom-n’-pops go under when it comes to business and this isn’t just business; it is charity. So what ingredients make a family foundation successful? How do you steal a bit of the limelight to help your cause? These are things to think about even in the formation of the foundation, and even as you consider this as a family mission and second career. The original article contains advice and a case study or two to ponder if you already have or are considering creating a family foundation.
Reference: The Wall Street Journal (March 28, 2014) “Small-Fry Family Foundations”
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